Introduction
Digital marketing meets generative AI
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1. Defining AI Terms for Marketers
Narrow versus general AI
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Four AI concepts marketers need to know
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Crafting a marketing prompt
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2. Navigating AI Tools for Marketers
AI and writing in marketing
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AI and design in marketing
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AI and video in marketing
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Generative AI beyond writing and design
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AI, the metaverse, and immersive marketing
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3. Developing Your AI Marketing Strategy
AI issues, risks, and policies
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AI workflow and marketing tools
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Conclusion
AI and your marketing and creative team
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Ex_Files_Generative_AI_Digital_Marketers.zip
(38 KB)