Introduction
Keeping up with digital marketing trends
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1. Mobile and Video
Influencer marketing meets synthetic influencers
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Visual storytelling strategies for your brand
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Video storytelling and your brand
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2. Social, Apps and Ads
Ad creation with generative AI
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The creator economy and your brand
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Thinking about thought leadership
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Essential skills for digital marketers
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The new ad landscape: Digital out of the home meets CGI
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When chatbots become adbots
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3. The I in AI
CES 2025: Digital and tech products waiting in the wings
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2025 Tech trends and your brand
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AI video: A digital marketing primer
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Google 2025: Digital marketing with generative AI
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Narrow vs. general artificial intelligence
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GANs: Generative adversarial networks
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How to combat fake news
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Comparing augmented, virtual, mixed, and extended reality
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Chatbots and conversational AI
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Adding AI to your marketing workflow
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AI, the metaverse, and marketing in immersive reality
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Battle of the bots
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AI agents and your brand
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Computers and smartphones meet generative AI
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The many modes of multimodal AI
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Digital marketing in 2025: The rise of relational AI
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4. Privacy and Data
Tech and AI regulations: What brands need to know
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Introduction to big data
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Introduction to quantum computing
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An introduction to blockchain for marketers
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Data science and marketing: What you need to know
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AI ethics for digital marketers
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5. Tools and Tech
AI search and generative engine optimization (GEO)
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Five-step strategy for marketing with multimodal AI
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Create charts and visuals with Napkin AI
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Using Gen AI for deep research and marketing reports
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From text to slides: AI presentation app Gamma
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Understanding the MarTech landscape
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Creating your digital twin: An interview with Helen Todd
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