Introduction
Welcome
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What makes a podcast great?
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1. Getting Started
Tailoring your podcast to customers' needs
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Assessing your podcasting resources and budget
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Selecting your podcast theme, format, and host
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Building a podcasting team
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2. Setting Up Your Podcast
Choosing the right equipment for your podcast
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Podcast editing, production, hosting, and publication
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Creating your podcast content calendar
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3. Recording and Production
Podcast guest research and prep
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Recording and producing the pilot
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4. Marketing Your Podcast
Promoting your podcast
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Measuring success
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Glossary_Content_Marketing_How_to_Podcast.zip
(1000 KB)
Ex_Files_Content_Marketing_Podcast.zip
(1.0 MB)