Introduction
The power of newsletters
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1. Building Your Database
There's gold in your database
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Lead magnets that convert
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Create a lead magnet
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Networking to build your database
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Host virtual events
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Social media to build your database
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2. Email Content that Converts
Subject lines that stand out
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What to include in your newsletter
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Exclusive email promotions
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Calls to action you can't help but click
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Personalize your newsletter
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3. Customize Your Emails
Segmenting your database
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Branding your emails
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4. Optimizing Your Emails
Importance of a consistent schedule
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When to send your emails
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