Introduction
Why an editorial calendar matters
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1. Customizing an Editorial Calendar
Planning for content production needs
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Planning for content distribution needs
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Planning for departmental needs
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Types of editorial calendars
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2. Formatting an Editorial Calendar
Determine the focus of an editorial calendar
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Create helpful labels for the editorial calendar
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Set a timeframe for the editorial calendar
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Organize contributors to the editorial calendar
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3. Choosing an Editorial Calendar Tool
Choosing the right calendar tool
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Using Google Sheets as an editorial calendar
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Using Trello as an editorial calendar
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Using Airtable as an editorial calendar
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Integrating WordPress with an editorial calendar
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4. Using an Editorial Calendar Strategically
Keeping an editorial calendar updated
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Monitoring campaign performance on an editorial calendar
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Planning to repurpose content
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Conclusion
Improving an editorial calendar over time
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