New This Week
What's new in social commerce?
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Introduction
Keeping up with digital marketing trends
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How to get the most from this course
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1. Mobile and Video
The ups and downs of vertical video
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Marketing in the micro-moment
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Marketing in the micro-moment, part 2
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Measuring video campaigns
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Influencer marketing
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2. Social, Apps and Ads
Clubhouse and brands: An evolving story
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Non-fungible tokens: Building digital value
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Digital marketing in 2022: What's on the horizon?
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CES 2022: Products waiting in the wings
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The creator economy and your brand
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Thinking about thought leadership
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3. The I in AI
Narrow vs. general artificial intelligence
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GANs: Generative adversarial networks
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How to combat fake news
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Comparing augmented, virtual, mixed, and extended reality
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Chatting about conversational marketing
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Three SEO concepts marketers need to know
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Blender vs. Meena: Battle of the bots
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GPT-3: Natural language generation AI
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The reality of augmented reality
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Meet me in the metaverse
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Marketing in the metaverse
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4. Privacy and Data
Introduction to big data
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Introduction to quantum computing
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An introduction to blockchain for marketers
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How the Google BERT algorithm is changing search
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Data science and marketing: What you need to know
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Getting ready for the Consumer Privacy Rights Act
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Can marketers adapt as ad cookies disappear?
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5. Tools and Tech
Test drive Lumen5: Video creation with AI
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Test drive: Creative AI copywriting with Copysmith
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What's new in newsletters?
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Hybrid work: Tech strategies for marketers
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