New This Week
AI, the metaverse, and marketing in immersive reality
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Introduction
Keeping up with digital marketing trends
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How to get the most from this course
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1. Mobile and Video
Marketing in the micro-moment, part 1
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Visual storytelling strategies for your brand
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Marketing in the micro-moment, part 2
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The ups and downs of vertical video
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Measuring video campaigns
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Influencer marketing
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2. Social, Apps and Ads
Marketing on TikTok
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Essential skills for digital marketers
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Social media news and trends, October 2023
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Social media news and trends: January 2024
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AI news and breakthroughs, April 2024
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Non-fungible tokens: Building digital value
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The creator economy and your brand
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Thinking about thought leadership
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What's new in social commerce?
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3. The I in AI
Comparing augmented, virtual, mixed, and extended reality
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Getting a handle on multimodal AI
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Chatbots and conversational AI
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Search marketing meets generative AI
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AI ethics for digital marketers
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Google 2023: Search, ads, shopping, and generative AI
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Use chatbots to boost productivity
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Adding AI to your marketing workflow
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AI news and breakthroughs, December 2023
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Digital marketing and AI: What's on the horizon?
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Creating your digital twin: An interview with Helen Todd
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AI news and breakthroughs, March 2024
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CES 2024: Digital and tech products waiting in the wings
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Narrow vs. general artificial intelligence
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GANs: Generative adversarial networks
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How to combat fake news
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Three SEO concepts marketers need to know
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The reality of augmented reality
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4. Privacy and Data
Ad targeting in a cookieless world
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Tech and AI regulations: what brands need to know
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Introduction to big data
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Introduction to quantum computing
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An introduction to blockchain for marketers
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Data science and marketing: What you need to know
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5. Tools and Tech
AI writing demo: HyperWrite
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Lumen5: Optimize video production with AI
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Exploring the MarTech landscape
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From text to slides: AI presentation app Gamma
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What's new in newsletters?
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