گرایش های بازاریابی رسانه های اجتماعی

مدرس Brian Honigman

انتشار 2020/06/22

به‌روز‌رسانی 2025/01/22

مدت زمان 9h 2m

سطح متوسط

فایل تمرینی ندارد

آموزش Social Media Marketing Trends

رسانه‌های اجتماعی همیشه در حال تحول هستند و شرکت‌ها را ملزم می‌کند تا استراتژی‌های بازاریابی خود را برای دستیابی مؤثرتر به مخاطبان تطبیق دهند. بیاموزید که در حال حاضر کدام روندهای بازاریابی رسانه های اجتماعی مهم هستند و نحوه استفاده از آنها را برای افزایش تعامل و فروش در کسب و کار خود بیاموزید. این مجموعه گرایش‌های برتر را که باید در نظر گرفته شود، از جمله تکامل بعدی بازاریابی تأثیرگذار، تبلیغات پویا، خرید اجتماعی، و اینکه چگونه برندها باید از علل اجتماعی مرتبط حمایت کنند، نشان می‌دهد. برایان هانیگمن، کارشناس بازاریابی رسانه‌های اجتماعی، ویژگی‌های واقعیت افزوده را در رسانه‌های اجتماعی و روندها در پلتفرم‌های ویدئویی مانند YouTube و TikTok را بررسی می‌کند. هر نکته به شما کمک می‌کند جدیدترین پیشرفت‌ها در رسانه‌های اجتماعی را درک کنید و نتایج معنادارتری از تلاش‌های بازاریابی خود دریافت کنید.توجه: از آنجایی که این سریال در حال انجام است، بینندگان گواهی پایان کار را دریافت نخواهند کرد.

Digital Trends Internet Trends Media Marketing Trends Social Media Marketing

New This Week

Reconsidering the benefits of Snapchat ()

Introduction

What's trending in social media marketing? ()

The value of micro vs. macro social media trends ()

1. Format- and Feature-Related Social Media Trends

Extend your events impact by inviting creators ()

Bypass the algorithm with broadcast channels ()

Stand out with mixed-reality CGI social ads ()

Zero-click content has become the norm ()

Incorporating music on social media ()

Offering subscription-based content ()

Creating original GIFs ()

Advertising with existing organic content ()

Adding a social layer to product ()

Video content continues to be a key investment ()

Visual search becomes more prominent ()

Developing sub-brands with collab features ()

Hosting podcasts on social media ()

Experimenting with augmented reality on social media ()

Original social media content gets priority ()

Adding sonic branding to social media content ()

Text-heavy content still a social media must-have ()

Releasing an educational series on social media ()

Improving the speed of the social media approval process ()

2. Channel-Specific Trends in Social Media Marketing

Improving the longevity and visibility of your LinkedIn content ()

Revisiting niche networks ()

Advertising on social media adjacent services ()

Unbundling of Reddit into other services ()

Experimenting with crypto social networks ()

Fostering superfans on Discord ()

Brand activations on Roblox ()

The ongoing cultural impact of TikTok ()

Superapps dominate the market ()

Embracing the Reddit community ()

Optimize for TikTok SEO ()

Sponsoring TikTok livestreams ()

Revisiting the value of Facebook ()

Connecting with Pinterest's audience ()

Threads has long-term viability ()

Boosting search visibility with Google Perspectives ()

3. Influencer Marketing Trends in Social Media

Spur engagement by creating an ongoing creator dialogue ()

Repositioning products for influencer collaborations ()

Pros and cons of influencer marketplaces ()

Out-of-the-box sponsorships ()

Tipping creators for more simplistic partnerships ()

Creative uses of social media paywalls ()

Sponsoring up-and-coming creators ()

Working with Amazon influencers ()

Micro-influencers come out on top ()

Collaborating with influencers as a nonprofit ()

Creators as brand consultants ()

Live streaming in China evolves ()

Hiring creators as social media managers ()

Partner with LinkedIn creators ()

Working with creators of viral sounds ()

Building your own creator program ()

Leveraging the relationships between creators ()

4. Trending Engagement Strategies in Social Media

Refining your social media mix as the referral model falters ()

Treating social media like TV by committing to entertainment ()

Creatively commenting on social posts from third parties ()

Audience building with shows and series ()

Launching reimagined social media contests ()

The opportunity of localized social media marketing ()

Integrating social media in other forms of advertising ()

Reframing the narrative in your favor ()

Partnerships thrive on social media ()

Reconsidering shock value ()

First-mover advantage ()

Humanizing your messaging ()

Cultivating shared social experiences in the metaverse ()

Producing NFTs for your audience ()

Leaders develop a social media strategy ()

Social customer care increases in value ()

Revisiting humor on social media ()

Revisiting hashtag usage for discovery ()

How to develop a social strategy for Web3 ()

Prioritize authenticity on social media ()

Tighter social media budgets for brands ()

Prioritize storytelling instead of viral trends ()

Benefiting from TikTok-esque video feeds ()

Thoughtfully taking a social media break as a brand ()

Focusing your social strategy on depth and width ()

5. Social Causes and Demographic Trends on Social Media

Focusing on regional and topic-specific communities ()

Push entertainment on social media as sharing declines ()

Encouraging healthier social media usage ()

Addressing systemic racism ()

Counteracting misinformation on social media ()

Navigating change and uncertainty ()

Connecting with LGBTQ+ customers year-round ()

Portraying women in ads accurately ()

Gen Z impacts the industry ()

Adapting to generational preferences ()

Improving the accessibility of marketing ()

Prioritizing future job skills in social media ()

Build a positive platform with community moderation ()

Video dubbing and audio captioning support accessibility ()

Strategizing in a fragmented social media landscape ()

Engaging Generation Alpha across social media ()

6. Social Media Ecommerce Trends

Capitalizing on social commerce in China, India, and Brazil ()

Leverage Amazon's cross-platform social shopping ads ()

China leads next ecommerce wave ()

Product drops become the norm ()

One-click social commerce reaches an inflection point ()

Why social commerce for brands has stalled ()

First-party data improves social media attribution ()

Assessing the viability of TikTok Shop ()

7. Privacy, Safety, and Regulatory Trends in Social Media

Integrate TikTok content practices elsewhere post-ban ()

The impact of regulatory scrutiny ()

Increased brand safety measures ()

Opportunities as third-party identifiers fade away ()

Navigating encryption across private social media ()

Government regulations due to anticompetitive behaviors ()

The aftermath of privacy changes at Apple ()

Addressing structural and acute harms on social media ()

Adapt to shifts in digital trust ()

Regulations and bans of TikTok threaten growth ()

Reducing the risks of social media on youth mental health ()

Adapting to the FTC creator sponsorship guidelines ()

8. AI Trends in Social Media Marketing

Protect against disinformation with watermarked social posts ()

Producing creative briefs to inform your social strategy ()

Identifying effective generative AI tools for social media ()

Adapt your social strategy to AI-powered search engines ()

AI social media tools drive content creation ()

Conversational AI on social media ()

Mitigating risk when using generative AI for social media ()

Aligning your social strategy with reasoning engines ()

Crafting a point of view to offset the impact of AI ()

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