Introduction
Accelerate your content marketing on social media
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1. Selecting Social Media Platforms
Finding the right audience
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Finding the right content types
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Finding the right features
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Finding the right advertising
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2. Promoting Content with Social Media
Teasing content
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Encouraging content sharing
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Advertising content
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3. Managing and Growing a Social Media Audience
Planning a cadence of content updates
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Creating unique content for social media
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Setting the right tone for engagement
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Encouraging user-generated content
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4. Partnering with Influencers
Researching an influencer's audience
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Understanding an influencer's brand
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Creating an influencer campaign
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Using an influencer program service
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5. Tips for Major Social Networks
Content marketing on YouTube
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Content marketing on LinkedIn
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Content marketing on regional social networks
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6. Evaluating Impact
Tracking reach to the right audience
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Tracking social media engagement
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Tracking social media sentiment
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Ex_Files_Content_Marketing_Social_Media.zip
(72 KB)