Introduction
Why blockchains matter to businesses
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1. The Big Picture: How Blockchains Will Change How Business Is Done
The web: Built to fail
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What does a blockchain accomplish?
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How does a blockchain work?
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Blockchains make it safer for everyone to work together
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When is a blockchain useful?
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2. Blockchains Give Business People New Tools
How blockchains help you distinguish real from fake
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True journey: Know where things come from and where they've been
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Data ownership: Use your data, don't lose your data
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Streamlined enforcement: Self-executing smart contracts and programmable assets
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Feature-rich currency: Digital tokens
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3. What Does a Blockchain-Driven Future Look Like?
How will blockchains change what a customer expects?
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How will blockchains shift strategies and business models?
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4. Blockchains across the Business
Blockchains in marketing
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Blockchains in finance
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Blockchains in operations and procurement
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Blockchains in HR
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Blockchains across industries
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Conclusion
Using blockchains in your business moving forward
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