Introduction
How to adapt your business during difficult times
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1. Identify New Revenue Opportunities
New revenue ideas for retail businesses
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New revenue ideas for food and beverage businesses
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New revenue ideas for service-based businesses
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2. Start with Existing Customers and Advocates
Create a contact list of customers
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Leverage your advocates to sell more
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3. Rethink Your Marketing
Making your customer the hero
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Being consistent with your content efforts
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Creating offers that fuel decision-making
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Finding partners to collaborate with
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4. Move Your Business Online
How to build and leverage your website
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How to develop a social media strategy
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How to create an online store
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Conclusion
Your business can adapt to difficult times
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