Going After New Business
Pursuing new sources of growth
()
1. Understanding Sales Growth
Optimize current sales force effectiveness
()
2. How to Grow Within Your Category
Identify and capture new customers
()
Grow sales with current customers
()
Grow sales with multibrand customers
()
Identify and capture competitor's customers
()
3. How to Grow Outside Your Category
Create new categories
()
Identify adjacent markets
()
Grow through partnerships
()
Conclusion
Go after sales growth opportunities
()
Ex_Files_Identify_Sales_Growth_Opportunities.zip
(44 KB)