Introduction
Why infographic theory matters
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Who should take this course
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1. The Evolution of Infographics
A brief history of infographics
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What is visual communication?
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What is information visualization?
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What is visual storytelling?
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2. The Brain Science behind Infographics
Why the brain loves infographics
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The reality of attention spans
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Pre-attentive vs. attentive processing
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Exercise: Test your pre-attentive process
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3. Modern Expectations of Infographics
Media's evolution and the modern audience
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Everyone is a creator
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Infographics for marketing
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Infographics for internal communications
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4. The Seven Principles of Great Infographics
Identifying bad vs. quality infographics
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The first principle of great infographics: Layout
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The second principle of great infographics: Illustration
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The third principle of great infographics: Data viz
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The fourth principle of great infographics: Color
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The fifth principle of great infographics: Typography
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The sixth principle of great infographics: Iconography
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The seventh principle of great infographics: Content
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Challenge: Grade these infographics
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Solution: Grade these infographics
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Conclusion
It's time to design your next infographic
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Ex_Files_Infographic_Design_Theory.zip
(5.5 MB)