1. How Brains Work
Designing around human limitations
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Memory overload
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The 7 +/- 2 rule
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Telling stories
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Distractions
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Notifications and alerts
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2. How We See Things: Perception Principles
Flow and scanning
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How we group the things we see
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Consistency
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How we (don’t) read online
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Vision issues
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3. Real-World Metaphors: Physical Concepts
Desktops aren’t desk tops
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Fitts’ Law
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Interaction speed
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Input speed
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Voice control
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International differences
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4. Telling a Story: Workflow Concepts
Smoothing out the workflow
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Smart defaults
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Control versus being lead
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Progressive disclosure
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Inductive interfaces
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Knowledge work interfaces
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5. Communicating through the UI
Help doesn't help
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Assistance in the UI
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Dialog boxes
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Error messages
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Using graphics
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6. Designing for Delight
Attractive things work better
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Fix small annoyances
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Create big differences
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Design for delight
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