Introduction
Getting started with lead generation
()
1. Lead Generation Strategy: Attracting Leads
Attracting leads: Begin with a lead generation plan
()
Engaging your marketing leads
()
Example: Using social publishing to engage leads
()
2. Converting Your Marketing Leads to Qualified Leads
Qualifying leads: Optimize your website and landing page
()
Using call-to-action (CTA) to boost click-through rate (CTR)
()
Developing your marketing form for a seamless experience
()
3. Converting Qualified Leads to Customers
Creating a database with lead scoring for prioritization
()
Using personalized emails to grow relationships with leads
()
Example: Personalization to convert a qualified lead
()
Conclusion
Cultivating relationships for customer loyalty and advocacy
()
Ex_Files_Lead_Generation_Foundations.zip
(21 KB)