Introduction
Use Google Tag Manager (GTM) for all your web code tags
()
1. GTM Overview
Why is GTM so useful?
()
Understanding the GTM hierarchy
()
Server-side vs. client-side tags explained
()
2. Work with Accounts and Containers
How to configure permissions and security in GTM
()
Create an account and container for GTM
()
Install your first GTM container
()
How to install Google Tag Manager in WordPress
()
3. Using Built-In Tags
Efficiency bonus: Google Analytics built-in tags
()
Installing third-party built-in tags for GTM
()
4. Working with Variables: Understanding Basic Variables
Understanding basic variables in GTM
()
Implementing built in variables for GTM
()
Create custom variables in GTM
()
Dynamic variables in GTM
()
Injecting custom JavaScript into GTM variables
()
5. Create Triggers
Understanding triggers
()
Fire Google Analytics events using triggers
()
6. Previewing and Debugging Your Tags
Introduction to the debugger: Preview mode
()
Improved debugging and previewing with the Chrome extension
()
7. Control Versioning
Create versions and view publishing history in GTM
()
Import and export configurations in GTM
()
8. Use Custom HTML Tags
Understanding and using custom HTML tags
()
Best practices for custom HTML tags in GTM
()
Conclusion
Next steps in learning Google Tag Manager
()