Introduction
Google Tag Manager: Moving to an advanced level
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What you should know about Google Tag Manager
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1. Custom Variables in the Data Layer of Tag Manager
Capturing ecommerce product value from the cart
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Adding a user ID variable for Google Analytics 4
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Reading values from URLs, cookies, and page elements
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Tracking blog post meta data for content analytics
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2. Advanced Tagging Techniques in Tag Manager
Setting up Google Analytics 4 for ecommerce
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Implementing Google Tag Manager in a single-page web app
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Identifying users that read your content with scroll depth
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Using hidden form fields to record marketing source
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3. Modifying Page Contents in Google Tag Manager
Deploying A/B tests using Google Tag Manager
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Website personalization by marketing campaign
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Modifying search engine optimization tags
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4. Tag Management Process
Naming conventions for tags, triggers, and variables
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Standardizing and reusing tags with templates
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Complying with GDPR and CCPA cookie consent
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5. Server-Side Tagging
Speed, security, and control: Benefits of server-side tagging
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Get started with server-side tagging and Google Analytics 4
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Implement the Facebook Ads server-side tracking pixel
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Pushing events to a data warehouse for advanced analysis
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Google Tag Manager and Firebase for mobile apps
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Conclusion
Continue learning advanced Google Tag Manager
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Ex_Files_Advanced_Google_Tag_Manager_2023.zip
(58 KB)