Introduction
Gain a better understanding of your data
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Explaining Universal Analytics
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1. Measuring Data
How data collection works
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How new vs. returning users work
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Tracking users with User ID
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2. Views
About views
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Create a measurement plan
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Adding a new view
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View settings
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View panel
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3. Filters
View filters
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Creating and managing filters
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Filter ordering
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Regular expressions (regex)
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4. View Filters
Create common predefined filters
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Create common exclude filters
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Create common include filters
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Create common case filters
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Create common search and replace filters
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Filter limitations
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5. Events
Anatomy of events
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Events flow reporting
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Measuring events
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Events vs. goals
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6. Advanced Features
Site search overview
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Site search setup
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Create custom dimensions
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Calculated metrics
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Custom channel groupings
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Custom content grouping
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Weighted sort
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Google Analytics debugger plugin
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7. Segmentation
Overview
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Explore and apply segments
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Create segments
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Apply multiple segments
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Analytics solutions gallery
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Conclusion
Get moving with Google Analytics
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