Introduction
Get the most out of Google Ads
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What you should know
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1. Google Ads Strategy
How to audit a Google Ads account
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Advanced keyword research techniques
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Auction insights and the bid simulator
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Account structure: SKAGs or STAGs
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Ad copy tactics to try in your campaigns
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2. Optimizing Google Ads Account Performance
Bid and budget optimization rules
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Retargeting audience strategy
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Rules for finding negative keywords
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Dynamic text on landing pages
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3. Tips for Working Efficiently with Google Ads
Working with Google Ads Editor
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Making changes with bulk sheets
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Choose an ad copy testing method
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Compare the tools for managing campaigns
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4. Using Automation in Google Ads
Applying automated rules
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Running Google Ads scripts
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Google Ads scripts you should be using
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Google Data Studio dashboards
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5. Tracking Campaign Performance
Custom parameters in tracking templates
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Tracking additional conversion events
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Choosing an attribution model
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Using third-party tracking tools
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6. Other Google Channels
Setting up Google Shopping campaigns
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Get started with Google Display Network
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Running video ads on Youtube
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Universal App Campaigns (UAC) on mobile
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Conclusion
Continue learning Google Ads
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Ex_Files_Advanced_Google_Ads.zip
(86 KB)