Introduction
Migrating from Google Universal Analytics to GA4
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What you should know about Google Analytics
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1. Understand Your Current Google Analytics Property
Audit your Universal Analytics property
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Compare Google Universal Analytics to GA4
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2. Transition Prep: From Google Universal Analytics to GA4
Translate views and filters: From Universal to GA4
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Translate events: From Universal to GA4
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Configure goals and conversions in GA4
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Configure custom dimensions and metrics in GA4
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Rebuild audiences: From Universal to GA4
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Ecommerce considerations in GA4
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3. Test and Implement: Make the Switch from Universal to GA4
The sandbox model for analytics deployments
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Double-tagging with Google Tag Manager
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Evaluating your sandbox results
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4. Build Reports and Team Communication in Google Analytics
Educating your team on GA4
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Transition common reports: From Universal Analytics to GA4
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Build comparison reporting in Google Data Studio
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Conclusion
How to keep up to date on GA4
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Ex_Files_Universal_Analytics_to_Google_Analytics_4.zip
(23 KB)