Introduction
Drive more business using local SEO
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1. Understanding Local SEO
Understanding general versus local SEO
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Anatomy of local search results
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Exploring local ranking factors
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2. Keyword Research
Identifying keywords for your business
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Using online keyword tools
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3. Rank High in Search Using Google My Business (GMB)
Understanding eligibility to claim a Google My Business profile
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Claiming your Google My Business profile
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Optimizing your GMB profile
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Hyperboosting your GMB listing
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Keeping customers informed during COVID-19
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4. How to Use Reviews to Improve Rankings and Build Trust
Getting and managing reviews for higher rankings
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Setting up a business listing on top citation sites
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5. Create a Search- and User-Friendly Website
Creating a holistic page experience for visitors
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Technical must-have’s for your site
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Optimizing your site with tags
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Getting local backlinks
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6. Create Quality Content That Answers Searchers' Questions
Writing website content that addresses searcher intent
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Building local authority for your business
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Ex_Files_Learning_Local_SEO_2021.zip
(51 KB)