1. Why Packaging?
Why is packaging important?
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The basic roles of packaging
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What makes a successful package
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2. Branding and Package Format
Understanding the competition
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Choose a form that communicates the brand
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The needs of the product
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Where will the package live?
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Stock vs. custom
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Types of packaging
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Find a packaging vendor
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3. Designing and Testing
Information on the package
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Line considerations
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Use of illustration and photography
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Typography choices
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Color considerations
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Layout considerations
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Materials, texture, and finishes
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Shelf appeal and consumer response
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