Introduction
Welcome
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How to use exercise files
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How to send feedback
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1. Core Concepts
Branding vs. identity vs. logo
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Exploring effective brand identities
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Branding courses at lynda.com
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2. Presenting Your Deliverables
Exploring common branding assets
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Developing a logo guide
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Developing a color guide
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Developing a typography guide
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Assembling your brand identity documentation
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3. Delivering the Final Product
Exploring file formats for your assets
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Things you should check on before delivery
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Exploring where to host your deliverables
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Archiving your projects
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Ex_Files_Creating_Brand_Identity.zip
(6.1 MB)