Introduction
Welcome
()
What you should know
()
Exercise files
()
1. Get Started with the Essentials
Why you need a professional profile now
()
Enter your name and alternatives on LinkedIn
()
Choose a professional profile picture
()
Upgrade your professional LinkedIn headline
()
Add your location and industry on LinkedIn
()
2. Your Contact Information
Share how you want to be contacted on LinkedIn
()
Add external websites and accounts to your profile
()
3. Your Summary
Align your personal, professional, and corporate branding
()
Use videos to stand out on LinkedIn
()
4. Your Experience
Present your results, not your resume
()
Enhance your prior experience
()
Use rich media to share your experience
()
5. Create Your Own Brand
Make the most of your professional honors
()
Add projects to showcase your work
()
Publish content on LinkedIn
()
Add value on LinkedIn with free tips and advice
()
6. Skills and Recommendations
Select the skills you want to be endorsed for
()
How to come highly recommended on LinkedIn
()
7. Your Education
Make your education relevant in a changing economy
()
Add certifications and courses to your profile
()
8. Make the Most of Your Personality
Add personal touches to your LinkedIn profile
()
Include volunteer work to boost engagement
()
9. Extra Strategies to Stand Out
Maximize keywords on your profile
()
Engage with others using LinkedIn Groups
()
Follow the leaders most influential to your career
()
Control your visibility using privacy settings
()
Tips for using the mobile app and more
()
Next Steps
Create an action plan to update your profile
()
Communicate changes with your LinkedIn network
()
Ex_Files_LinkedIn_Success.zip
(166 KB)
Glossary_LinkedInProfilesSocialBusiness.zip
(1000 KB)