Introduction
Making it happen: Turning strategy into reality
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1. "Well, It Sounded Good in the Meeting!"
Bridging strategy design and implementation
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Executing strategy: Deciding how and when
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Strategy design: Who owns operationalizing?
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Avoiding decision drift: Keep strategy on course
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Strategy-culture alignment: Operationalize success
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2. Tool #1: The Cure for Decision Drift with 10-10-10
The truth about decision making
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The 10-10-10 approach
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10-10-10 in action
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A word of warning—and encouragement
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3. Tool #2: The Culture Creation Construct
Culture and strategy: Align behaviors for success
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Enter the Culture Creation Construct (CCC)
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The CCC in action
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Culture eats strategy for breakfast
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Conclusion
Make your own action plan
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