Introduction
Introduction and background of the instructor
()
1. What Is Branded Content?
Understanding branded content
()
Types of branded content
()
Why brands want and need content
()
Determining your niche and specialty
()
Challenge: Which brands do you want to work with?
()
Solution: Making a wish list of your top brands
()
2. Understanding and Pitching to Brands
What makes you different from other creators?
()
Solidifying your personal brand, reel, and portfolio
()
Prospecting and outreach
()
Pitching and selling to brands
()
Challenge: What's your unique selling proposition (USP)?
()
Solution: Developing your pitch for brands
()
3. Establishing the Budget and Creative Brief
Establishing a creative brief
()
Budgeting the scope of work
()
Planning production and deliverables
()
Challenge: What is your desired budget and workflow?
()
Solution: Creating a budget breakdown and production workflow
()
4. Execution and Delivery
Creating a shot list, script, and production plan
()
Executing the production
()
Delivering on time and rounds of notes
()
Invoicing and follow-up
()
Challenge: What's your system for production?
()
Solution: Creating a system or standard operating procedure
()