Introduction
Making better managerial economic decisions
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1. What is Managerial Economics and How Do I Apply It?
What is managerial economics?
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Use economics to solve business problems
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2. What Are Customers Buying?
Demand curve
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Price elasticity
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Real world elasticities
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Shift of the demand curve
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3. What Should You Produce?
Economic profit versus accounting profit
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Economies of scale
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Economies of scale versus scope
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The law of diminishing returns
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4. Which Costs Do I Need to Worry about Now?
Break-even analysis
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What-if analysis for constant profit
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5. What Should You Charge for It?
Profit maximization
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Price discrimination
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6. Economics in Action
Google's money making machine
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Price increases and competitive reaction
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Economic fallacies
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Conclusion
Elements of an economic decision
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Glossary_ManagerialEconomics.zip
(91 KB)