Introduction
Intro to marketing automation
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1. Automation Mindset
Understanding the benefits
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Achieving buy-in
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2. Automation Terminology
Inbound vs outbound
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Defining a MQL
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Defining a SQL
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Creating a customer journey
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3. Automation Uses
Lead generation
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Sales enablement
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List management
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Nurture marketing
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Customer retention
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4. Automation Setup
Setting goals
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Identifying your target audience
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Developing your marketing strategy
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Building a workflow
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Testing your campaign
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5. Implementation and Optimization
Measurement and reporting
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Campaign optimization
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Conclusion
Build your campaign
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