Introduction
                                    
                                        Learn to market effectively on YouTube
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                1. YouTube Marketing Overview
                                    
                                        Discover marketing opportunities on YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Set marketing goals on YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Choose a content marketing strategy for YouTube
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                2. Customize Your YouTube Channel for Marketing
                                    
                                        Set up a YouTube Brand Account
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Brand your YouTube channel page
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                3. Organic Marketing on YouTube
                                    
                                        Create a content plan for YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Upload a marketing video to YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Marketing on YouTube: Interact with viewers
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Marketing on YouTube: Create video playlists
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                4. Optimize YouTube Content
                                    
                                        Important SEO elements for YouTube videos
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Perform keyword research for SEO on YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Optimize YouTube video details for marketing
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Create chapters in your video uploads
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Utilize video cards and end screens
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Customize your YouTube channel layout
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Customize advanced channel settings on YouTube
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                5. Review YouTube Analytics
                                    
                                        Evaluate channel performance with YouTube Analytics
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Assess the performance of uploads on YouTube
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                6. Additional Opportunities for Marketing on YouTube
                                    
                                        Advertise on YouTube
                                            
                                                ()
                                            
                                            
                                    
                                    
                                        Sell merchandise on YouTube
                                            
                                                ()
                                            
                                            
                                    
                             
                            
                                Conclusion
                                    
                                        Plan your marketing strategy for YouTube
                                            
                                                ()