Introduction
Remarketing strategies for today
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1. Remarketing: The Fundamentals and Audience Types
Remarketing defined
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Identifying first party audiences for remarketing
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Identifying pixel-based audiences for remarketing
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Identifying email-based audiences for remarketing
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Identifying engagement-based audiences for remarketing
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2. Remarketing: Audience Strategies
Remarketing digital channels
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Designing email-based audiences
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Designing web-based audiences
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Creating high-performing audiences
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3. Remarketing: Creative Strategies
Designing engaging creative for remarketing
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Strategically increasing value with remarketing
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Coordinating cross-channel campaigns for remarketing
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4. Remarketing: Pulling It All Together
Designing a full funnel strategy for remarketing
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Tracking audience performance when remarketing
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Using data to improve remarketing campaign performance
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Conclusion
Remarketing foundations in practice
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