Introduction
You made it, now get it out there!
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What you should know before starting
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1. Before Opening the Gates
Understand the stakes
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Make sure your offer is compelling
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The two problems: Conversion and traffic
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Marketing is about persuasion
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2. Storytelling for Fun and Profit
Write your origins story
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Create a strong About page
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Copywriting for results
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3. Get the Word Out
Market to your grandma
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Forums and communities
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Social media marketing
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Press and media
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4. Deals, Discounts, and Promotions
Let's make a deal
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Eight types of promotions
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Encouraging referrals and using incentives
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Five ways to create urgency
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5. Advertising
Could you get it for free?
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Online ads: Facebook and Google
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Other options
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Tracking your ad spend
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Conclusion
Remix your offer
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Sell like a Girl Scout
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Next steps
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Ex_Files_Marketing_Your_Side_Hustle.zip
(73 KB)