Introduction
Introduction to Tracy Chadwell
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1. The Female Funding Gap
The gender divide is real
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Misconceptions about female-founded companies
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What women founders need to know
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2. Founder Introspection
Ask yourself: What is the market opportunity?
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What do you need to raise money?
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The path to seeking dollars
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Finding the right investor
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3. How to Ask: Three Nos to a Yes!
Removing fear from the ask
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Know your audience
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Know yourself: Creating a value resume
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No doesn’t mean no forever
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4. Tools that Get You to Yes!
LinkedIn: A valuable funding tool
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Crunchbase for you
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Spreadsheets as a tool
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5. What Investors Look For
Building your story: Your value proposition
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Metrics of success and stages of funding
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Balance for passion versus listening
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6. Telling Your Story
Elements and order of a strong deck
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Your executive summary
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7. Financials That Get You to Yes
Creating financial projections
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Showing financial viability in the deck
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Detailed financials—yes!
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8. The Due Diligence Process
Steps after gaining interest
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9. Get Started
Execute and share your ideas
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Ex_Files_Getting_To_Yes.zip
(533 KB)