Introduction
Intro to SEO strategy
()
1. What is SEO?
Importance of SEO
()
Types of SEO
()
Changes in SEO
()
2. Keyword Research Basics
Conducting keyword research
()
Building keyword research reports
()
Tools for keyword research
()
Keyword research in action
()
3. Meta Titles and Schema
Writing meta titles
()
Writing meta descriptions
()
Integrating schema
()
4. Content and SEO Relationship
Content marketing and SEO
()
Writing content with SEO
()
5. SEO Audits
Components of SEO audits
()
Running an SEO audit
()
6. SEO Reporting and Data
Tracking SEO data
()
Building an SEO report
()
7. Ongoing SEO Work
Implementing SEO findings
()
SEO accountability
()
8. Working With Other Departments
SEO across departments
()
Communicating SEO
()
Setting SEO goals
()
Conclusion
Build your strategy
()