Introduction
Build stronger connections with customers
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Creating a high-quality online writing process
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1. Writing for Humans: Technical Writing Guidance
Guidelines for thoughtful word choice
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Writing for the web: Grammar rules to break online
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Web formatting best practices for user experience
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2. Writing for Humans: Storytelling
Storytelling to create content engagement
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Guidelines for using images for online content legally
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Incorporating visuals into your content writing
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Incorporating subject matter expert quotes in your content
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Fact-checking your writing
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3. Writing for Robots: SEO Foundations
SEO foundations for content writing
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On-page SEO (content) best practices
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Aligning the buyer’s journey with your SEO copywriting
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Writing compelling meta/page titles
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Crafting subheadings that keep people reading
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Adding links to your content
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4. Generative AI Considerations
How AI can help you create writing efficiencies
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Limitations of generative AI
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5. Creating Your Content Writing Playbook
Measuring effectiveness with content metrics
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Developing your brand’s style guide
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Conclusion
Summary and recommendations
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Ex_Files_SEO_Copywriting.zip
(210 KB)