Introduction
What is Cause Selling?
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1. Cause Selling
The three phases of Cause Selling
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The Cause Selling Cycle
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Cause Selling vs. traditional fundraising
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You sell every day
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Becoming a future focused fundraiser
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2. Prospecting Overview
Finding qualified donors
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Qualifying the prospect: The M.A.D.D.E.N. test
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Managing prospect data
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Managing prospect information: Prospect classification
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Managing prospect information: Scheduling contacts
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Managing prospect information: Automation
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Using social media to find prospects
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3. Pre-Approach
Pre-approach the right way
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Donor information checklist
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Preparing for questions every donor asks
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Six-step telephone track
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4. Approach
A first impression: Win or fail
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Picking the right approach: Meaningful conversations
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Giving prospects the gift of remembrance
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Making a strong impression at events: Before
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Making a strong impression at events: During
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Making a strong impression at events: After
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5. Need Discovery
The heart of it all
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Questioning techniques that build trust
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Expressive and authentic conversations
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The art of listening
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6. Presentation
The three truths
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Key presentation elements
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Successfully charting impact
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Creating units of conviction
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Presentation toolkit
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7. Handling Objections
Redefining objections
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Types of donor objections
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Techniques for negotiating objections
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Six-step plan
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8. The Ask
A closing frame of mind
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Dealing with rejection
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When to close
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Effective closing strategies
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9. Stewardship
Donor retention
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Maximizing current donors
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Winning back donors
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Tracking donor follow-up
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Conclusion
The future of philanthropy
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