Introduction
OMCA: What can OMCA certification do for you?
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1. Search Engine Optimization (SEO)
SEO overview: Benefits and terminology
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Seeing how search engines work
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Performing keyword research
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Grasping the basics of SEO
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Gaining influence through links
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Encountering SEO obstacles
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Managing SEO campaigns
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Reporting SEO measurement
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Employing SEO for local businesses
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Search engine algorithm updates and trends
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2. PPC: Paid Search Advertising
Learning the benefits of paid search advertising
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Understanding paid search terminology and account structure
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Targeting keywords
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Matching keywords
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Bidding on keywords
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Understanding paid search metrics and quality score
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Writing compelling paid search ads
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Sending clicks to the landing page
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Testing and optimization of campaigns
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3. Content Marketing
Defining content marketing and the benefits
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Creating a content marketing plan
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Generating leads with content marketing
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Content marketing promotion and planning
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Boost distribution of your content through influencers
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Measure content engagement and effectiveness
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4. Email Marketing
Rethinking the basics of email marketing
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Designing the email structure
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Understanding delivery and campaign measurements
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Investing in your list
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Segmenting your list
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Designing the CTA and landing pages
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Improving campaign performance
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Defining and fighting spam
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5. Social Media
Defining social media marketing
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Organizing primary social media channels
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Organizing secondary social media channels
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Developing social media strategy
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Tracking social media metrics
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Developing reputation management and response
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Advertising on social media
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6. Mobile Marketing
Viewing the mobile marketing landscape
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Engaging mobile users
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Pushing mobile campaigns
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Designing websites for mobile
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Targeting mobile ads
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Creating loyalty and incentives through mobile
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7. Conversion
Understanding key concepts of conversion optimization
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Testing for improvement
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Developing heuristics
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Using landing pages to sell
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Designing for conversion
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Understanding customer intent
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Copywriting for results
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8. Analytics
Understanding analytics terminology
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Collecting analytics data
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Segmenting groups for better analysis
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Defining goals and KPIs
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Reporting effective information
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9. Marketing Automation
Defining the marketing automation workflow
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Centralizing data in the CRM
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Collecting, analyzing, and measuring data for sales and marketing
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Scoring leads for better sales
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Measuring benchmarks in marketing automation
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Developing customer loyalty
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Ex_Files_OMCA_Test_Prep_Cert.zip
(1.0 MB)