Introduction
Optimizing video content for social media
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Exercise files
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1. Desired Outcomes
Targeting results
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The challenges with social video
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Best practices for social video
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2. Capture Strategies
Determining camera settings for social video
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Production style: Part 1
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Production style: Part 2
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Composition strategies for social video
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Technical considerations that improve quality
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3. Edit Strategies
Sequence settings for social video
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Transitions and effects for social video
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Audio mixing for social video
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4. Social Network Considerations
Choosing an aspect ratio
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Captioning strategies: Part 1
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Captioning strategies: Part 2
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Data rate and file formats
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5. Hosting Strategies
The benefits of directly posting to a network
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The benefits of using a hosted platform
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An introduction to analytics for social video
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Ex_Files_Optimizing_Video_Social_Media_1.zip
(1.6 GB)
Ex_Files_Optimizing_Video_Social_Media_2.zip
(1.7 GB)