Introduction
Want to use social media for your video business?
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1. What Is Social Media?
A working definition of social media
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Cutting through the hype
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The impact of social media on your creative business
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2. The State of the Internet
Key trends in internet use
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Key social statistics in internet use
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The rise in mobile computing
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Consumption of video online
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3. Becoming an Enlightened Social Media User
The order of operations
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Social media tenets
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Showing a genuine you
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Avoiding oversharing
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4. Posting Strategies
How often to post
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What to post
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Scheduling posts
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Considering terms of service
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5. Monitoring Your Social Identity
Searching your identity with saved searches
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Measuring your social media impact
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Protecting your reputation
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6. Best Practices for Specific Platforms
Facebook
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Twitter
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LinkedIn
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YouTube
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Vimeo
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