Introduction
Understanding what a customer wants
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What is product marketing?
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Product manager vs. product marketing
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1. Product Lifecycle
The product lifecycle
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Technology adoption lifecycle
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Development phase
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Introduction phase
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Growth phase
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Maturity phase
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Decline phase
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2. Product Market Fit
Product market fit
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Creating a value proposition
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Defining the target customer
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Messaging
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Competitive intelligence
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3. Go-To-Market Plan
Creating a Lean Canvas
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Team alignment
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Product marketing metrics
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Glossary_Product_Marketing_Foundations.zip
(1000 KB)