Introduction
Crash course in running a video production business
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Evaluating your current situation and company
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1. Defining Your Market and Mission
Defining market and mission as a small agency or company
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Defining mission and role within a larger organization
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Defining your services and capabilities
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Building your customer base
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2. Setting Up Your Team
Your role on the team
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Key roles for project management
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Key roles for production
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Key roles for post-production
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In-sourcing vs. outsourcing: Opportunities and challenges
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3. Improving Team Communication
The importance of team communication
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An overview of Basecamp and video production
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Using Slack for real-time collaboration
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Using Trello for team collaboration
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The need for real-time meetings
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Tracking project and scope changes
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4. Establishing a Technical Workflow
What is a tech brief?
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Understanding acquisition formats
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Understanding delivery formats
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Using a DAM or a media management workflow
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5. Improving Workflow
Establishing a control cycle inside your business
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Managing outside vendors within your video workflow
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Managing the client review process
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Using online review and approval tools to track changes
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6. Proposals and Pricing
Understanding overhead
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Establishing prices and rates
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Billing when you are an internal agency
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Practical advice when writing creative proposals
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Getting paid and other tips
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Conclusion
Closing advice
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Recommended viewing to continue learning
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Ex_Files_Running_a_Video_Production_Business.zip
(73 KB)