Introduction
Sales forecasting impacts everything
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1. Understanding Sales Forecasting
What is sales forecasting?
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Why sales forecasting is important
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Understand the sales forecasting process
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2. Preparing for Sales Forecasting
Define your market category
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Understand market dynamics
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Select a forecasting technique
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3. Using Quantitative Forecasting
Collect data
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The rollover technique
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Moving averages
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Smoothing
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4. Using Qualitative Forecasting
Using estimates from customers
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Use estimates from sales reps and distributors
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Use a panel of experts
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Forecasting in the new world of work
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Conclusion
Sales forecasting is about conversations
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Ex_Files_Sales_Forecasting.zip
(49 KB)