Introduction
Welcome to the course
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Meet Emily
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Meet Jeremy
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Quick note on the course structure
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Exam outline
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Introduction to glossary
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Introduction to notes
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Introduction to the practice exam
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1. Marketing Concepts
Introduction to concepts
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Marketing channels and strategies
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Email marketing lifecycle
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Types of emails
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Privacy law basics
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Goals and metrics
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Key terms in marketing concepts
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Questions: Walkthrough of marketing concepts
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2. Marketing Cloud Engagement Basics
Marketing Cloud Engagement basics
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What is Marketing Cloud Engagement?
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Key features in Marketing Cloud Engagement
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Email creation basics in Marketing Cloud Engagement
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Keys and IDs in Marketing Cloud Engagement
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Key terms in Marketing Cloud Engagement basics
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Marketing Cloud Engagement setup basics
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Marketing Cloud Engagement basics: Question walk-through
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3. Email Sending and Journeys
Introduction to email sending and journeys
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Journey Builder
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Components of journeys
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Bouncing emails
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Subscribers
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Data dimensions
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Key terms: Email sending and journeys
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Practice question walkthrough: Email sending and journeys
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4. Data Management
Introduction to data management
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Data importing
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Auditing and cleaning your data
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Data extensions
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Using data to make decisions
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Key terms: Data management
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Practice question walkthrough: Data management
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5. Reporting and Analytics
Introduction to reporting and analytics
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Where to find reports
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KPIs in reporting and analytics
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Key terms: Reporting and analytics
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Practice question walkthrough: Reporting and analytics
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Conclusion
Thanks for taking the course!
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Let's connect
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Ex_Files_Salesforce_Marketing_Associate.zip
(623 KB)