Introduction
                                    
                                        Writing scripts that work
                                            
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                                        Using the exercise files
                                            
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                                1. Creating and Engaging Nonfiction Stories
                                    
                                        Why and how do nonfiction stories engage?
                                            
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                                        Motivating viewers
                                            
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                                        The benefits of scripting before you shoot
                                            
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                                2. Defining Story Goals
                                    
                                        Who cares about this story and why?
                                            
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                                        Defining success measures
                                            
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                                        How goal and style connect
                                            
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                                        Writing within an existing brand architecture
                                            
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                                3. Building Your Story Structure
                                    
                                        Developing primary and secondary characters
                                            
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                                        The role of setting
                                            
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                                        Defining point of view
                                            
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                                        Determining style
                                            
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                                4. Creating a Narrative Arc
                                    
                                        Developing a hook
                                            
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                                        The role of exposition
                                            
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                                        Defining a challenge
                                            
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                                        Defining a climax
                                            
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                                        Conclusion, conflict resolution, or call to action
                                            
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                                5. Scripting Workflow
                                    
                                        The outline
                                            
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                                        The script treatment
                                            
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                                        The shooting script
                                            
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                                        The editing script
                                            
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                                        Interview transcript workflow
                                            
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                                        The script workflow checklist and tips
                                            
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                                6. Scripting Strategies
                                    
                                        Assessing opportunities and threats
                                            
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                                        Involving decision makers
                                            
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                                        Writing before interviews have occurred
                                            
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                                        Throwing out your script
                                            
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                                7. Script Writing Tools and Formats
                                    
                                        Hollywood screenplay format and software
                                            
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                                        Multicolumn format and software
                                            
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                                        Creating a script template
                                            
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                                8. Tips for Script Pitches and Approvals
                                    
                                        Using storyboards
                                            
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                                        Managing reviews
                                            
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                                        Planning to multipurpose your content
                                            
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                                        Future proofing
                                            
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                                    Ex_Files_Script_Writing_for_Business_Videos.zip
                                    
                                        (1.5 MB)