Introduction
Selling and marketing on Amazon
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What you should know
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1. Maximize Your Product's Potential on Amazon
Five pillars of selling on Amazon
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Which Amazon Marketplace fits your business?
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Seller Central setup and walkthrough
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How to list your items on Amazon
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Making your products FBA eligible, and why it matters
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Amazon Brand Registry setup, and why you need it
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Customer service and seller performance
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Essential browser plugins for seller strategy/visualization
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2. Content: Creating Product Listings and Ranking
Key components of a best-selling Amazon page
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Keyword research to improve your product's visibility
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Crafting beautiful product titles
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Designing effective product bullets
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Master beautiful product descriptions
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Creating images that convert
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3. Sellers: Protecting Your Listings
Ways to mitigate rogue sellers on Amazon
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Identifying rogue sellers on Amazon
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How to protect your listing from hijackers
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4. Price: How to Find the Best Price to Sell At
Overview of pricing on Amazon: 1P vs. 3P
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How to calculate product profitability
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Using tools to help set your price
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5. Reviews: Garner More Reviews on Amazon within the Rules
Overview of reviews on Amazon
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Getting your first reviews on Amazon
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How to set up drip emails to follow up with Amazon customers
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Using product inserts to generate reviews and communication
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6. Sales: Advertising and Promotions
Advertising on Amazon
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Promotions on Amazon
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Next Steps
Final thoughts
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Ex_Files_Selling_Marketing_Products_Amazon.zip
(50 KB)