Introduction
Increase sales with Facebook
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1. Business Manager
Get started with Facebook Business Manager
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How to navigate Facebook Business Manager
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Set up roles and permissions
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2. Manage Ads and Campaigns
Create ads and campaigns
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Manage ads and campaigns in bulk
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Manage campaigns in bulk with Excel
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Organize campaigns
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3. Facebook Pixel
Work with the Facebook Pixel
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Optimize for conversions
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Analytics
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4. Custom Audiences
Custom audiences in Facebook Ads Manager
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Custom audiences with web traffic
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Create a lookalike audience
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5. Advanced Advertising Techniques
Split testing on Facebook using Test and Learn
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How to retarget on Facebook
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Dynamic ads
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