Introduction
Selling to firms and practices
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1. Setting Yourself Up for Success
Research the professional service sale
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Professional services market
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The complex professional services sale
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Credibility with professional services
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2. Tailoring Your Approach
The right intake questions
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Selling to different markets
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Multichannel approach
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How to set yourself apart
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3. Creating Urgency and Closing the Deal
Positioning the next steps
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Needs of professional services
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What not to do when selling professional services
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The art of the mini-close
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4. Expand the Professional Services Relationship
Referrals from professional services
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Selling to sister services
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Expanding the customer relationship
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Follow up strategically
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Conclusion
Start selling
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Ex_Files_Selling_into_Industries_Professional_Services.zip
(389 KB)