Introduction
Achieving retail success
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What you need to know
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1. Researching the Business
The retail industry and current trends
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Wide array of retailers
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The competitive landscape
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Following your sales process
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2. Planning and Preparation
Collaboration with other departments
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The product: Pricing, packaging, and terms
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Know and target the right retailers
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Direct, distributors, or wholesalers
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3. Selling the Customer
Developing your presentation
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Marketing, publicity, co-op advertising
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The buyer and seller relationship
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The sales call and asking for the business
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4. Account Follow-Up and Analysis
Deliver on your promise
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Inventory management
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Sell-through analysis and facing the facts
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Customer relationship management (CRM)
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