Introduction
Selling into manufacturing
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1. Setting Yourself Up for Success
Defining manufacturing issues and players
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Understanding why manufacturing is a complex sale
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Using research and data to strategize the manufacturing sale
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Positioning your sale as customer-focused
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2. Tailoring Your Approach
Selling to multiple types of manufacturers
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Developing the right line of questioning
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Using sales enablement tools
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Selling outcomes not products
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3. Creating Urgency
Why manufacturing is more of a buying process than a selling process
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Identifying and addressing urgent need
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Using stories and case studies
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What not to do when selling into manufacturing
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Offering the right plan
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4. Closing The Deal
De-commoditizing your manufacturing products
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Growing accounts into relationships
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Embracing the mini-close
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The power of references and industry credibility
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Following up strategically
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Ex_Files_Selling_into_Industries_Manufacturing.zip
(292 KB)