1. Setting Up for Success
Where does your solution fit?
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The five categories of critical customer intelligence
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Distinguish between buyers and users
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Learn about and leverage the compelling industry issues
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2. Tailoring Your Approach
Choose the best entry point
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Identify and understand your buyer
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How to reach the unreachable buyer
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Master your sales process
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Show up prepared
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3. Creating Urgency
Create a compelling opening
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Manage the first meeting
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The best sales questions
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The worst sales questions
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Business objective vs. product need
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4. Closing the Deal
Establish your value
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Navigate bureaucracy
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Competitive positioning
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Manage price obstacles
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Make the handoff
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Ex_Files_Selling_into_Companies.zip
(82 KB)