1. B2B Sales Basics
Defining B2B sales
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How B2B roles vary
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The key distinctions between B2B and B2C
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The difference between inside and outside sales
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2. The Practice of B2B Selling
The sales process: Overview and parts
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A typical day: B2B sales day
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Ensuring a great initial prospect meeting
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How to handle objections
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Closing the B2B deal
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How to handle missed B2B sales goals
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3. How to Become Successful at B2B Sales
The ideal personality and skill set for B2B sales success
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What makes B2B sales better (and worse) than other jobs
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A typical B2B sales hiring process
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4. B2B Organizational Issues
How to build out sales goals
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How to structure a B2B team
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Collaborating with the rest of the organization
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Running a great sales organization
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