Introduction
The importance of competitive analysis
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1. SEO Competitive Analysis Basics
Identifying value in competitors' SEO
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Key SEO elements to look at
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2. Getting a Feel for the Competition
Discovering online competitors with SWOT analysis
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Performing general SEO research
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Discovering competitor traffic data
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3. Finding Competitors’ Target Keywords
Introduction to the SpyFu tool
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Reviewing competitors' targeted organic keywords
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Reviewing competitors' targeted paid keywords
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Checking keyword density
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4. Technical SEO Research Tactics
Reviewing competitors’ incoming links
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Reviewing on-site SEO for competitor websites
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Checking for sitemaps on competitor websites
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5. Using SEO Data from Competitors
Utilizing competitor SEO data
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Performing keyword gap analysis
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Performing top content analysis
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Performing link gap analysis
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Utilizing competitor broken pages
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Identifying new online competitors as they enter the market
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Ex_Files_SEO_Competitive_Analysis.zip
(23 KB)